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3 Big Mistakes Marketers Should Avoid on Social Media

Even if your company is 100 years old, and you had to be drug kicking and screaming into the new age of marketing, you have to know that social media is a major player in marketing. The problem is, many CEO’s and high-ranking do not understand the concept of marketing on social media.

In the past, a well-placed magazine ad, a prime-time commercial, or a few freebies announced on the radio was the marketing plan. In its day that was what was needed and you knew very soon if your marketing was working or not. In that day and age, your company was the center of your universe and marketing was used to create a challenge to any competitor that dared to take you on. Those days are gone.

The internet and social media is king

Today, everyone reaches for their cell phone, tablet, or computer for information and news, and to communicate with other people. Everyone has a website. People are more likely to email you a question rather than call you. Your website tells the consumer a lot about you. So you have to send the right message. Below, we are going to address 5 mistakes companies make while trying to utilize social media as a marketing platform.

Denny Manufacturing is an industry leader who can help you get started.

Mistake number 1

Not having a plan of action

Before you even plug in the computer, you need a plan of action. If you think just making website and advertising it on particular platforms is all you need to do, you are dead wrong.

Here are some things to consider, while making your plan of action

●     What are you trying to accomplish?

○     Do you just want to get more followers so your company will be more popular?

○     Do you want to increase web traffic or web sales? There is a difference.

○     Who is your target audience?

■      This tells you which social media platform to use.

○     Who will be monitoring the website?

○     How will you keep people coming back to your site?

○     How many many-hours are you willing to invest in your site?

○     How long will you give an idea online before you call it a dud and pull it?

These things are important. Middle-aged and older adults use Facebook. It used to be the “in” thing for teens but as soon as mom and dad learned to use it, they took off. Snap-Cat, Twitter, YouTube, Instagram and a few others are where you are going to find the younger folks, So if you are trying to get young people to buy an app, that is where you would go. If you are trying to interest people in an alarm system, Facebook is a better place. 

Your website should be actively monitored and have cool things on it to keep people coming back and to ensure people will share it.

Mistake number two


Photo credit:

Trying to slide past a mistake. Someone has posted something negative on your site. Most of the time the webmaster:

●     Apologizes immediately

●     Offers a lame excuse

●     Tells the client to call the office and speak to customer service

None of these things makes the customer happy, or instills confidence in your brand. Instead, you should grab this opportunity. Find out exactly what they were doing and exactly how the product failed them. Then you can discover if they did something wrong and point out the error to them. Before you finish, apologize even if your product was not at fault with “I’m sorry you had a bad experience.” Then offer to speak further with them through customer service if they need help.

Don’t forget to ask the client what they think you should do differently. This gives them the chance to contribute and turn a negative to a  positive.

Mistake number 3

Photo credit:Johnhain

Never show fear!  You have lines and lines of positive remarks on a post you put up and then an ugly, nasty, name-calling pops up right in the middle of it. You do not what your bosses to see that. You do not want your customers to see that. But it is there. Fight the urge to press delete. You can bet the person who posted it will come back to see what response he got and he will say something, then others will join in. You can believe some people saw it and they are waiting to see how you will handle it.

Note: you have an absolute right to post a note that profanity and public verbal attacks will be deleted. At that point, delete the post, but post a note that reads, “to” your message was received. Due to the language in the post, it had to be removed, but if you will contact me at, I will be happy to see if we can help you resolve this issue.

You do not look afraid and you show your other clients that you are a company of principle. 

Maintaining a website takes a little effort, but when you consider the massive number of potential clients you could have, it is totally worth it. Simply keep it interesting, honest and in good taste, and it will be a winner in your marketing plans.


82 places where you can submit your startup now

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82 places where you can submit your startup now

I know how you feel. You just started your startup and all you need is the traffic to the "next big thing" you're working on. And it's so hard. So I made this huge list of all websites and directories where you can submit your startup or app and get some traffic.

It will not help your startup to success, you goal is to be featured on the app store by Apple, on Mashable, The New York Times or other websites. But you chances are very small and it takes some time. So let's start with these little opportunities right now!

Before Launch

I have great experience with and other similar sites. Make your landing page nice and attract your users even before you start.

Startup Directories

App Directories

Startup News


I'm not talking about twitter, facebook etc. It's a must to be active there. But you should also register your startup in all the social networks for startups and investors and try to be active in your relevant communities (linkedin, quora, google+...). You can find your customers there!


If you have a great designer in your team, he should be active on Dribbble or Forrstr. This is the best place how to find if your design is good or not and also to attract some early adopters. Don't forget that this probably will not be your customers, but they can recommend you. Also, if you have great design and development, submit your website to CSS galeries like It can bring you some traffic too.

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How to get 30,000 signups for your startup in 3 days

It's quite easy to generate hype when you have a lot of cash. Buying traffic, media,  ads, Twitter followers, Facebook fans and even good comments in the Apple Store are not so expensive. But will these publicity options give you quality feedback? Do hundreds of downloads speak to the quality of your app or are they simply the result of your media coverage? 

What about trying to make some noise for free and without any media coverage? We tried it a few weeks ago, and it works. We'd love to share our experience with you so you can successfully jump start your startup, too.

We're working on our new Hello email service and were just about to launch our landing page – – when one of our fans beat us to it. A few days before we planned to launch the page (our product is not yet available), someone found it online and soon posted it to Twitter. And that was the beginning of our social campaign – without us.

What we had:

  • an interesting product with some nice features
  • a nice design and a nice landing page

That's not very much! How do we market this? How can we get 30,000 signups in 3 days? Are we kidding ourselves? 

No, it's easy. 

Here's how to do it:

  • people love to get a service for free for a limited time. We've decided to give away our service for free to the first 10,000 people who tweet about us
  • submit your website to and other galleries if you have a nice web design 
  • use social networks – Twitter, Dribbble, Facebook
  • submit your startup to
  • submit info about your project to

In our case, giving away our service for free in exchange for tweets, as well as being tweeted about by Ycombinator created a lot of hype for our product. Ycombinator followers (about 60,000) love Twitter and know how to use it – and we gave them something in exchange for their tweets.

It's very hard to get press coverage when you have nothing – journalists want a working product to try before they write about it (and that's OK!). So we used our design and social networks to generate our own buzz.

The last thing that we did on our website was to create a very easy way for users to send us feedback. It's hard to get feedback from users, so you have to make it as simple as you can for them. Our users can write to us at the bottom of every screen. As a result, we have gotten hundreds of messages from our users.


So yes, you can make some noise without money and media coverage. It won't be as huge as Mailbox's launch ; they did, after all, spend a lot of money on their campaign.

But you have the means to generate a lot of noise for your startup, too. Good luck!